Death to PMF

Why Product-Market Fit is a tiny piece of the puzzle.

Product-Market Fit is a tiny piece of the puzzle.

Yet it's what every startup is chasing.

Here's what they should be using:

The 5 Fits Framework

Product and Market are only 2 of the 5 Fits.

1. Brand

2. Product

3. Channel

4. Model

5. Market

Just like you need Product-Market Fit, you need all the others to fit together to build a truly remarkable startup.

Let's dive into each.

…