10 tips to improve your copywriting
Get more sales, followers, and leads.
Communication is the most crucial skill.
Writing is the most effective methods of communication.
Here’s why:
Scalable. You can write something and have it read by millions. Social media makes this fairly easy. Over 2.5M people have read my content on LinkedIn in the last year.
It gives YOU time to think. You don’t know anything until you can thoroughly explain it in writing. With speech, you can make up for things with charisma. Writing exposes everything and forces you to deeply examine what you actually know. Doing so allows you to form more persuasive arguments.
It gives THEM time to think. Speech is synchronous, which can cause certain emotions to arise and be acted on instantly. Written content can be read, absorbed, and reacted to.
The viewer can keep reading it. When you say something, it’s forgotten or transformed quickly. They’ll remember what they want to remember. When you write something down, they can keep referencing and re-reading it to fully absorb and remember your point, not the point they want.
Copywriting is insanely powerful. Here are 10 tips to make it better:
1. Make it about them
Most people focus on what matters to them—their product and its features. Instead, talk about what’s in it for them.
“People aren’t against you, they’re just for themselves.”
Think: What are the main problems you solve? How does their life change as a result?
2. Make it relatable
Relate your product to something that they already understand perfectly. It’s a shortcut to comprehension.
Tip: Ask current customers how they explain your product to a friend. Find the analogies they use.
3. Cut the fluff
Remove words that don’t add value. Particularly early on. People have infinite things demanding their attention. You need to hook their interest as succinctly as possible.
Tip: Remove adverbs, adjectives, and filler words—it makes it punchier. Also try restructuring the sentence entirely.
4. Use simple words
Don’t use a $10 word when a $0.05 word will do. Don’t use industry jargon either. Pretend you’re explaining it to a 10-year old or a grandparent.
Tip: This applies even if your audience is highly intelligent. Everyone appreciates it.
#5. Be specific
Don't make them do the work. Spell it out for them and make it easy to picture what they're getting.
Tip: Do audience research to identify the specific things they care about most and highlight them.
#6. Use active voice
Active voice results in shorter, sharper sentences. Making your copy easier to follow and finish.
Tip: Place emphasis on the subject. Use specific verbs to describe the primary action.
#7. Tell a story
Stories make it relatable, interesting, and real. Don't make them do the work. Illustrate.
Tip: Provide just enough details for readers to feel emotionally invested.
#8. Make it punchy
Steal concepts from poetry. Use literary devices. Chop up sentences. Add rhyme and rhythm.
Tip: Don't focus on having impeccable grammar. Focus on making it fun and easy to understand.
#9. Handle objections
Identify the most common objections that come to people's mind. And proactively handle them.
Tip: Ask customers: "What almost stopped you from buying?"
#10. Be bold
No one identifies with wishy-washy statements. Take strong stances to find your tribe.
Tip: You'll annoy some people, but they aren't your target audience. Say the things your audience wishes they had the courage to say.
What’s next?
These tips are a tiny piece of the copywriting puzzle. Here are some other articles I’ve written to help take your content to the next level:
10 Ways to Hook People. People won’t read your content if you fail to hook them.
The 10 types of posts and how to use them. Use these to systematize your content creation process.
7 Copywriting Frameworks. Make writing persuasively way easier.
10 Literary Devices with Examples. Make your writing more interesting.
Cheers folks!
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– Neal